Hip Hop Caucus at Essence Fest
- Project type
- Event Installation
- Date
- July 2024
- Location
- New Orleans, LA
The brief
A photo backdrop for Hip Hop Caucus during Essence Fest weekend in New Orleans.
The concept
A living frame — foliage, moss, and blooms growing up and around the backdrop, as if a garden had taken it over. Deep burgundy amaranthus and greenery set off with marigold orange, blush roses, and white.
The execution
A full floral surround built on site around the step-and-repeat, with a planted moss-and-flower border at its base.
The result
A photo moment with real life in it — every picture taken in front of it carried the flowers too.
Planning something like this?